While passively watching "live" TV last night (not doing the usual timeshifting and skimming through the commercials with the miracle from on high that is Tivo) I caught part of a commercial for some type of newfangled birth control drug. I wasn't really playing attention to it, as I'm not really part of the primary target audience, until I saw the text at the bottom of the screen: "see our ad in Parents Magazine."
Huh?
If you're advertising birth control, wouldn't the idea be to reach your audience before they're reading Parents? Is this like a commercial for "chainsaw safety" that says "see our ad in Double Amputee Times?" Or an ad for Gamblers Anonymous that directs you to find more information inside the casino? Perhaps a suicide hotline will employ this strategy, and start a marketing campaign at funeral homes.
Tuesday, January 30, 2007
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I think your logic here is faulty. People who have yet to find themselves or their partner in 'the family way' feel invincible. "It won't happen to me/us/you."
ReplyDeleteHowever comma if you've ever been knocked up or slipped one past the goalie, you are probably going to try to make damn sure that doesn't happen again. Once bittem, twice shy as they say.
My guess is that once people have a motorcycle accident without a helmet, they are more likley to wear one the next time they go for a ride.
Just my thoughts as a non-parent (as far as I know...).
Lee
Well, personally, all I can say is "THANKS!" for the "invincibility." However, like most things I do, this was kind of "half serious." Were I a media buyer for the product, I might actually consider the approach I just mocked for the reasons you point out. Except that it wouldn't be as funny that way.
ReplyDeleteAs for your "goalie" analogy, would that be "five hole?" Cause last time I checked, I don't think anyone's getting with child that way.
Finally, no matter the ad or the product, I think the biggest deterrent is actually the result -- after having one of those things ("kids" as the general populace often refers to them) who in their right mind would have any desire for intimacy again? (Oh, I jest. Back to my part time job at the orphanage).