Did Bill Gates buy ESPN?

I watch and listen to a lot of ESPN "products." I'll have on SportsCenter or ESPNnews in the background at home, or listen to streaming ESPN radio over the interwebs at work occasionally. And I've noticed something the past couple of months that's driving me crazy. I keep hearing "Windows" noises. I'll be on the computer and suddenly think I've hit the wrong key or that something has happened with an application, when I realize that it's coming from ESPN. They've started featuring subtle "sound effects" that sound just like one of the many alerts, sounds or warnings that are also emitted by a Microsoft application. Has anyone else noticed this, or am I just losing my mind?