Monday, February 5, 2007

The Canon: Super Bowl Commercials

An ongoing series of lists that provides the definitive order of things in the universe.

Overall, a very, very lackluster crop of Super Bowl ads last night. Only a few really stood out, entertained or made me chuckle.

Here's what USA Today's annual round up of ad rankings had to say.


I'm not completely in tune with how America rated them (go figure) with regard to the best ads. After all, one of my favorites -- the Garmin GPS ad that featured a note-perfect take on a cheesy "Ultra Man" like hero fighting the "paper map monster" -- ranked in the bottom. I guess there weren't too many fans of Ultra Man watching last night. That's a shame, because that shit was hysterical.

My take?

Best Super Bowl Ads:

  1. Bud Light Rock, Paper, Scissors
  2. Budweiser Clydesdales and "dirty" dog as dalmatian
  3. Garmin "Ultra Man" spoof
  4. GM "sad robot"
  5. Bud Light scary hitchhiker
  6. Emerald Nuts Robert Goulet as office gremlin

And though it wasn't a true commercial for a product, special kudos to David Letterman and Oprah watching the game.
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Posted by Shan at 9:42 AM
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2 comments:

  1. FreebirdFebruary 5, 2007 at 3:35 PM

    Do you have a link to a site that has all commercials on it? Was at a Super Bowl Party, so did not get to watch the ads that closely.

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  2. ShanFebruary 5, 2007 at 5:14 PM

    Yep, check 'em out here:

    http://usatodayadmeter.feedroom.com/ifr_main.jsp?nsid=c5b4a0f1b:11093965920:-1e78&st=1170713642359&mp=FLV&cpf=false&fvn=9&fr=020507_084924_5b4a0f1bx110921704a6xw6107&rdm=869326.8640296267

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